There’s a world out there beyond the stadium lights.
It’s a place where the character of an athlete is defined not just by their wins but by their values, their drive, their heart.
At Character First Athletics, we believe in elevating the whole athlete.
We're not just creating champions in sports; we're creating champions in life.
Introduction
We empowering student-athletes to excel in both sports and life.
Our platform connects athletes with the people and resources they need to become tomorrow's leaders.
The goal? To set a new standard for college athletics and the NIL landscape.
Program Offerings
At Character First Athletics, we believe in developing the whole athlete - mind, body, and primarily, character.
At Character First Athletics, we offer:

Professional Development
Education on building a brand and business, connections with values-driven community leaders, and real-world professional experiences.

Personal Development
Mentoring, effective communication training, and opportunities to broaden skills and responsibilities.

Community Engagement
Learning how to use their platform for good, beyond a simple photo op.
Stand up for integrity in college athletics
Are you uncomfortable with college athletics prioritizing finances over futures? Join us in turning the tide.
If you believe that college athletics should focus on internal strength as much as physical, add your name to the list. Together, we’ll build a movement to bring integrity back.