There’s a world out there beyond the stadium lights.
It’s a place where the character of an athlete is defined not just by their wins but by their values, their drive, their heart.
At Character First Athletics, we believe in elevating the whole athlete.
We're not just creating champions in sports; we're creating champions in life.
Introduction
Our pilot program begins at the University of Virginia, where we’re empowering student-athletes to excel in both sports and life. This initiative is the first step in setting a new standard for college athletics — starting at UVA and beyond.
Program Offerings
At Character First Athletics, we believe in developing the whole athlete—mind, body, and primarily, character.
At Character First Athletics, we offer:
Professional Development
Education on building a brand and business, connections with values-driven community leaders, and real-world professional experiences.
Personal Development
Mentoring, effective communication training, and opportunities to broaden skills and responsibilities.
Engage The Community
Learning how to use their platform for good, beyond a simple photo op.
Inspiring the Athletes of Tomorrow
Contribute to the cause: become a Founding member of the Character First movement
Your support makes all the difference
Our athletes prioritize their personal and professional development in our program, ensuring they emerge as well-rounded individuals, prepared for their futures. They embody high character and integrity in all that they do.
By making a financial contribution to the Character First movement, you’re not only supporting these efforts and these athletes directly, you’re helping us bring this unique program to athletes nationwide.
If you believe that integrity and character should be an essential part of college sports, join our mission today by contributing to the cause. Together, we can create a new generation of athletes who are exceptional both on and off the field.
Stand up for integrity in college athletics
Are you uncomfortable with college athletics prioritizing finances over futures? Join us in turning the tide.
If you believe that college athletics should focus on internal strength as much as physical, add your name to the list. Together, we’ll build a movement to bring integrity back.
About Us
We are professionals and sports fans who are passionate about developing student athletes of great character.
Partners & Affiliations
