There’s a world out there beyond the stadium lights.
It’s a place where the character of an athlete is defined not just by their wins but by their values, their drive, their heart.
At Character First Athletics, we believe in elevating the whole athlete.
We're not just creating champions in sports; we're creating champions in life.
Introduction
Our pilot program begins at the University of Virginia, where we’re empowering student-athletes to excel in both sports and life. This initiative is the first step in setting a new standard for college athletics — starting at UVA and beyond.
Program Offerings
At Character First Athletics, we believe in developing the whole athlete—mind, body, and primarily, character.
At Character First Athletics, we offer:
Professional Development
Education on building a brand and business, connections with values-driven community leaders, and real-world professional experiences.
Personal Development
Mentoring, effective communication training, and opportunities to broaden skills and responsibilities.
Engage The Community
Learning how to use their platform for good, beyond a simple photo op.
Inspiring the Athletes of Tomorrow
Our athletes prioritize their academics, sports, and engagement in our program, ensuring they emerge as well-rounded individuals, prepared for their futures.
They embody high character and integrity in all that they do.
Supporting Character First Athletics means joining a movement that redefines what it means to be a champion.
Together, we will create a generation of athletes who are exceptional both on and off the field.
Get Real-Time Updates on Our Launch
About Us
We are professionals and sports fans who are passionate about developing student athletes of great character.
Partners & Affiliations
