How is NIL Reshaping College Athletics? Find Out From Character First Athletics Founder, Jonathan Cotten
In this engaging episode of Cville Right Now, Jonathan Cotten—founder of Character First Athletics and CEO of The Good Feet Store—joins the conversation to explore how Name, Image, and Likeness (NIL) is reshaping college athletics. Drawing from his own journey and his recently released book, The Business of Character, Cotten unpacks the growing tension between commercial interests and the values that define true leadership and sportsmanship.
He also discusses how Character First Athletics was created to be a counterbalance in a rapidly changing landscape—one that prioritizes the development of student-athletes not just as competitors, but as people of integrity.
Listen to the full episode here: