How is NIL Reshaping College Athletics? Find Out From Character First Athletics Founder, Jonathan Cotten In this engaging episode of Cville Right Now, Jonathan Cotten—founder of Character First Athletics and CEO of The Good Feet Store—joins the conversation to explore how Name, Image, and Likeness (NIL) is reshaping college athletics. Drawing from his own journey […]
Jahmeer Carter, Defensive Tackle for UVA, Joins Character First Athletics At Character First Athletics, we believe that athletes should be defined not just by their wins on the field, but also by their values off the field. We work with athletes who exhibit strength of character, drive, and a desire to make an impact that
Introducing our newest CFA athlete: Jahmeer Carter Read More »
McKneely Reaches 1,000 Career Points While Carrying UVA’s Offense Isaac McKneely continues to shine as a cornerstone of the Virginia Cavaliers, proving his resilience and leadership on the court. Despite drawing the toughest defensive assignments every game, the 6-foot-4 junior remains a consistent force, leading UVA with 13.9 points per game and shooting 41.8% from
Isaac McKneely: Leading the Cavaliers with Grit and Determination Read More »
It’s easy to think of athletes as genetically gifted superheroes—stronger, faster, and able to leap tall buildings in a single bound (or at least dunk on someone). But as UVA wide receiver Andre Greene, Jr. will tell you, even the most talented players need intentional development to maximize their potential. At Character First Athletics, we
Beyond the Game: Building Athletes for the Future Read More »